We can help you make commercial decisions with confidence
For more than 30 years, Lindberg International has blended cross-border market research with pragmatic commercial consulting so our clients truly understand their markets, customers and competitors and can decide where to focus and which initiatives to prioritise to turn insight into profitable growth.
We offer a powerful blend of research and consulting
At Lindberg International experienced consultants and skilled researchers
work side by side. We blend market insight and commercial consulting in
every project. It is never either or and your needs decide the mix. Our strength
lies in this blend.
On this strong foundation we offer three core services:
Insights
High-impact cross-border research that powers your next move
We deliver insights across countries, industries and target groups, helping you understand your markets, customers and competitors so you can make confident decisions about where to focus, how to grow and what to offer.
Consulting
Commercial strategy for focused action and profitable growth
We help you make sharp fact-based commercial choices about where to play and how to win by cutting through clutter so you focus where growth potential is highest and your path to profitable results is shortest.
Innovation
Innovation that takes you from insight and ideas to market impact
We help you move from ideas to market-validated products, services and business models through a proven innovation process grounded in market and customer insight so your efforts lead to compelling offerings, delighted customers and profitable growth.
How we create commercial results
Explore selected client cases that show how our blend of solid market insight and hands-on commercial consulting helps companies understand their markets, make confident decisions and turn strategies into concrete actions that drive growth and improve performance.
Consulting
LINAK: Reigniting Growth in a Competitive Market
LINAK Switzerland had enjoyed years of double-digit growth, but rising competition, especially from China, had brought that run to a halt. The team needed outside-in clarity on what it would take to sharpen their edge and push forward again.
Read the case
Consulting
SKOV: Sharpening Communication to Create Customer Value
SKOV's commercial team wanted to know whether their communication leaned too heavily on product features rather than customer value. The goal was sharper messaging that resonated more directly with the needs of livestock producers worldwide.
Read the case
Insights
Masco Group: Building a Foundation for Merger Decisions
Facing a potential merger within its group, Masco needed an outside-in view of how customers perceived each brand - informing leadership dialogue on whether to merge, which name to use, and how to position going forward.
Read the case
A smooth process from first call to results
Working with Lindberg International is straightforward. Together we clarify which decisions you want to be able to make when the project is finished, agree a clear and workable plan and then we handle the heavy lifting. Throughout the project we stay in close contact about progress and you are involved at each key step. That way you always know where we are, what happens next and why.
Join our insight-packed live webinars to get a feel for who we are and what we do. Join for inspiration, leave with ideas.
Why it’s getting harder to create impact – and what to do about it
We will be presenting and elaborating on the results of a two-step study we carried out to understand marketing executives’ challenges and suggested solutions related to international B2B branding and marketing:
Date
April 22, 2026
Time
10.30 - 11.30 CET
Language
English
Join the event
We will be presenting and elaborating on the results of a two-step study we carried out to understand marketing executives’ challenges and suggested solutions related to international B2B branding and marketing:
- First, we conducted a quantitative survey of marketing executives to get a good understanding of the challenges they experience and their thoughts on how to solve these
- This was followed by in-depth interviews with over 20 CMOs from leading B2B companies to understand why traditional marketing impact is stalling in today's environment
One overarching finding is that there exists a critical gap between increasingly complex buying journeys and the marketing capabilities designed to meet them.
Some of the themes covered in the webinar:
- The five core challenges currently shaping the B2B marketing landscape and how leading organizations are responding
- Visibility is survival: With sales cycles now measured in years, failing to build trust early means you are simply not in the picture when the deal is made
- Efficiency over volume: Activity is increasing but impact isn't; real effectiveness requires deliberate exclusion and sharper focus rather than just more resources
- Commercial influence: Since only very few B2B companies currently align marketing with finance, closing this gap is the only way to move from being a "cost center" to a primary growth driver
Information
Date
April 22, 2026
Time
10.30 - 11.30 CET
Language
English
Research
High-impact cross-border research that powers your next move
We deliver insights across countries, industries and target groups, helping you understand your markets, customers and competitors so you can make confident decisions about where to focus, how to grow and what to offer.
Our research enables you to make better decisions faster in a complex world: We combine first-hand perspectives from relevant decision-makers and users in your market with rigorous analysis of publicly available information, industry data and your internal information to challenge assumptions, reduce uncertainty and turn insight into clear priorities. We connect the dots across data, interviews and market signals to reveal patterns and blind spots that would otherwise stay hidden.
We go beyond top-of-mind answers to uncover what your target groups value most, what drives their decisions and what creates hesitation. By comparing patterns across countries and segments, we help you distinguish what is universal drivers from local nuances, so you can adjust your strategy and messaging without losing focus.
We typically begin with structured desk research to build a fact base and sharpen assumptions, then use in-depth interviews and quantitative studies to test and quantify what matters, tailored to your context: Directional input, robust validation or sharp comparisons across countries and segments.
The output is not a report that gathers dust. It contains clear conclusions and relevant recommendations, grounded in the realities of your market and shaped by our deep commercial understanding, so you can make the best decisions and act with confidence.
What we often uncover for our clients:
- Customers: Needs, decision criteria, buying process, satisfaction and reasons for churn
- Competitors: Positioning, strengths, weaknesses, pricing logic and likely next moves
- Markets: Size, growth drivers, barriers, routes to market and partner landscape
- Offerings: Feature value, willingness to pay, packaging and go-to-market fit
Consulting
Commercial strategy for focused action and profitable growth
We help you make sharp fact-based commercial choices about where to play and how to win by cutting through clutter so you focus where growth potential is highest and your path to profitable results is shortest.
Our consulting makes it possible for you to turn strategy into decisive action and profitable growth: We combine your ambitions and capabilities with what the market will reward to set clear priorities. We help you choose markets and segments, sharpen your target customer profile and build a value proposition that makes you the natural choice. We then translate priorities into clear decisions: What to do first, what to stop doing and what it takes to win, so the organization can commit to a focused direction and accelerate execution.
We translate choices into actions your sales force can use, from positioning and pricing guidelines to channel and partner setup and a more customer-focused sales approach. The goal is always the same: Less noise, more focus and a commercial setup that consistently converts effort into profitable results.
We use the approach that fits your situation, typically structured workshops and hands-on sales and marketing improvements, so priorities translate into day-to-day execution. We build a practical plan with ownership, milestones and measurement points. The output is not a slide deck that gathers dust. It is a set of clear choices and a focused execution plan so you can act with confidence.
What we typically help our clients with:
- Strategy: Market and segment prioritisation, targeting choices and growth roadmap
- Positioning: Value proposition, differentiation, messaging pillars and proof points
- Go-to-market: Routes to market, channel and partner strategy, pricing model and rollout plan
- Sales and marketing: Pipeline and conversion improvement, key account approach, lead generation and performance tracking
Innovation
Innovation that takes you from insight and ideas to market impact
We help you move from ideas to market-validated products, services and business models through a proven innovation process grounded in market and customer insight so your efforts lead to compelling offerings, delighted customers and profitable growth.
Our innovation process makes it possible for you to remove the guesswork and innovate with confidence: We do this by building a clear, evidence-based direction before you invest heavily in development. Instead of starting with features, we start with problems worth solving and the customers most likely to value a solution, making it easier to prioritise, align stakeholders and focus resources.
FastTrack is our end-to-end process that takes you from opportunities to concepts to validation and commercial readiness. It consists of four elements: OpportunityDetector, IdeaFactory, Optimizer and BluePrint. OpportunityDetector identifies and prioritises customer pains by frequency and impact. IdeaFactory turns the high-potential pains into concepts with sharp value propositions. Optimizer improves and compares concepts through iterative customer feedback so you can select winning concepts. BluePrint designs the go-to-market strategy, including the business model and profit logic, so your innovation is positioned for success.
We use the approach that fits your situation best, from interviews and workshops to targeted concept tests. The output is a clear innovation roadmap with prioritised opportunities, validated concepts and a go-to-market strategy ready for execution, so you can act with confidence.
What we typically deliver for our clients:
- Opportunities: Prioritised customer pains, quantified attractiveness and clear innovation territories
- Concepts: Shortlisted solutions with strong value propositions and internal alignment
- Validation: Iterated feedback, concept comparison and confident selection of winners
- Market readiness: Business model, profit logic, commercial setup and clear action plans
