How we create
commercial results

LINAK Switzerland had enjoyed years of double-digit growth, but rising competition, especially from China, had brought that run to a halt. The team needed outside-in clarity on what it would take to sharpen their edge and push forward again.

SKOV's commercial team wanted to know whether their communication leaned too heavily on product features rather than customer value. The goal was sharper messaging that resonated more directly with the needs of livestock producers worldwide.

Facing a potential merger within its group, Masco needed an outside-in view of how customers perceived each brand - informing leadership dialogue on whether to merge, which name to use, and how to position going forward.

To support its strategy work,Sophion Bioscience wanted an external reality check on market positioning and competitive perception. In-depth interviews with customers and non-customers helped validate direction and replace assumptions with clear, actionable insights.

Topsoe wanted a sharper outside-in view of what customers truly value, where expectations are shifting, and where internal assumptions were drifting from market reality - ensuring the organisation stays closely aligned with the customers it serves.

HM Systems had genuine market interest in HM Linerfree, but needed a clear picture of who to target, how to reach them, and what would make the product stand out. The goal was a go-to-market strategy that could turn interest into signed orders.

KOMPAN needed updated, credible documentation across global regions showing how playgrounds drive more visitors, longer stays, repeat visits and higher spending - and a format that made the insights easy to use in everyday customer dialogue.

Wavin had no shortage of product ideas, but did the market actually want them? Pan-European focus groups uncovered real customer pain points and competitor perceptions, giving Wavin the clarity to innovate with purpose and precision.

Novonesis set out to explore new innovation opportunities and sharpen their commercial positioning. The goal was a fuller view of the value chain grounded in deep consumer insight rather than product assumptions to guide where the business should move next.

After relocating to Denmark, Bernafon's new team set out to grow the brand by gathering deep customer insight. Understanding how customers perceive the brand was essential to informing a successful relaunch and long-term growth strategy.

Viking Life-Saving Equipment needed a rigorous outside-in read of their market to ensure continued competitiveness. As a globally recognised leader in maritime and offshore safety, understanding where dynamics were shifting was key to staying ahead.

Wavin sought to understand customer preferences before launching a new product, ensuring that innovation would meet actual market needs. The study explored priorities across Wavin's diverse water and drainage portfolio for construction and infrastructure markets.

As a private label supplier without direct consumer contact, Nopa Nordic needed a smarter path to innovation. The study delivered a customizable, multi-market insight tool that sharpened not only innovation but also their sales pitch resulting in more leads than ever.

Leica Geosystems had developed advanced machine control and positioning technology but lacked a clear path to market. The work focused on building a commercial strategy that defined the right business model and revenue approach for their OEM platform.

Larsen Strings wanted a precise map of their market including who influences decisions, how competitors are perceived, and where room to grow exists. As an innovative manufacturer of strings for violins, violas and cellos, that clarity was essential to guiding their next move.

imc operates in demanding measurement technology markets spanning automotive, railway, aerospace and energy - sectors where dynamics shift quickly. Deep market insight cut through internal assumptions, giving leadership a clear-eyed view of where to go next.

With over 40 years in the label converting and flexible packaging industry, Grafisk Maskinfabrik needed clarity on where to focus. The work helped identify concrete opportunities and low-hanging fruits in a rapidly evolving market landscape.

Arla Foods Ingredients needed credible, Chile-specific consumer insight to support key account dialogue and guide innovation in Latin America. The study gave the marketing team solid market evidence they could apply with confidence across customer conversations.

Grundfos needed a solid decision basis to help sales leadership move beyond conflicting internal hypotheses .Clear insight into market reality gave the team a sharper foundation for decisions on where and how to gain market share.