How we create
commercial results

There was no doubt that HM Linerfree was interesting. The challenge was making it obvious and easy to buy. Different customer types, partner setups and objections created friction in the path from interest to signed orders. To unlock growth, the management team wanted clarity on the most attractive segments, the best route through channels and partners plus the positioning that would differentiate the Linerfree against both established solutions and indirect alternatives.

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KOMPAN helps quick service restaurants create playgrounds that attract families and strengthen the guest experience. An earlier Lindberg study showed that playgrounds can drive more visitors, longer stays, more repeat visits and higher spending, but the data was aging and mainly European. To support a global sales story after covid, KOMPAN needed updated, credible documentation across regions and a format that made the insights easy to use in day-to-day customer dialogue.

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Wavin is known for producing a wide range of innovative products within water and drainage systems. These products are primarily used in building construction, urban development, agriculture and infrastructure projects. Wavin has achieved a significant global presence and supplies its products to both private and public sectors.

According to Finn Wulff, Head of Consumer Insight, Novonesis set out to achieve several things: To explore new innovation opportunities, to change the way they talk with customers by understanding their markets and perspectives better and to reposition their strategic foothold through a broader, more holistic view of the commercial value chain.

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Originally headquartered in Bern Switzerland, Demant took the decision to relocate the Bernafon company to Denmark in 2022 with a desire to grow the brand. Growing a brand requires a deep understanding of customer needs, hence the new Bernafon team set out to gather as many insights as possible from their customers.

Viking Life-Saving Equipment, established in Denmark in 1960, is a globally recognized leader in maritime and offshore safety, providing essential safety equipment and services to protect lives.. Viking's products range from lifeboats to firefighting gear and personal protective equipment. Viking is a trusted partner in enhancing safety equipment, making it a standout company in its field.

Wavin is recognized for its diverse and innovative offerings in water and drainage systems.These products find extensive applications in sectors such as building construction, urbandevelopment, agriculture and infrastructure projects. With a substantial global footprint,Wavin provides its solutions to both the private and public sectors.

When it comes to sustainable laundry detergents, personal care, and cleaning private labelproducts, Nopa Nordic is an ideal partner being the first company in its category to be certified in the UN’s 17 Sustainable Development Goals. Truly a front-runner with more than 50 years of experience, Nopa Nordic provides high-quality products for a long list of international retailers.

Leica Geosystems in Odense, Denmark is a technology OEM provider specializing in advanced machine control and positioning solutions for heavy construction. As part of Hexagon, it delivers robust hardware and software platforms that integrate seamlessly into OEM equipment, improving accuracy, productivity and safety while accelerating time to market for connected and increasingly autonomous machinery.

Larsen Strings is a company that develops, manufactures, and distributes stringed instrument strings for violins, violas, and cellos worldwide. The company was founded by Laurits Larsen in 1990 and is headquartered in Soenderborg, Denmark. Larsen Strings is known for their innovative approach to the manufacturing of musical strings, combining craftsmanship and technology to create strings that offer exceptional tone and playability.

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German company imc is a leading innovator in measurement technology and serves companies in automotive, railway, aerospace, and energy. Their systems are used for testing, validating, and optimizing a wide variety of products and processes by means of the imc sensor-based integrated and flexible data acquisition platform.

Grafisk Maskinfabrik has for over 40 years engineered the best-in-class solutions for the self-adhesive label converting, finishing, and flexible packaging industry. The product range consists of a wide array of innovative machines encompassing that are faster, smarter, tougher, and easier to operate – and backed by peerless service and support.

Arla Foods Ingredients is part of the global dairy cooperative Arla Foods. With strong Scandinavian roots, they help the food industry develop and process more natural, functional and sustainable foods. Serving customers across Latin America, the South America marketing team based in Brazil needed credible Chile-specific consumer insight they could reuse in key account dialogue and to guide innovation.

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Grundfos needed a solid decision basis to help sales leadership move from internal hypotheses pointing in different directions to clear insight into market reality