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“It is exceedingly difficult to make predictions, particularly about the future.” - Storm P.

Never has that felt truer than right now. As you sit down to assemble your 2027 strategy, the range of plausible futures your business faces has never been wider: Trade barriers shift overnight (thanks, Mr. President), AI is changing what is possible and power is shifting east in the global economy - to name a few.

Yet, most companies still plan for one dependable future. The ones who win in 2027 and beyond are preparing for several. And they do so in a structured, repeatable way that allows them to uncover the entire range of plausible futures.

In this one-hour webinar - followed by a workshop on scenario planning - you will learn how to build a 2027 strategy that holds up no matter which future arrives.

Most innovation processes survey, score, and test customers, but rarely invite them into ideation workshops and concept testing as collaborators. And no, your loudest customers or even ‘lead users’ are not always the best to invite. Go with those who can help you spread your innovation when it launches.