Join our insight packed live webinars and leave with practical ideas you can use right away.

Hvad kan vi lære af Matador? Overraskende meget. Bag de kendte replikker og stærke karakterer gemmer der sig skarpe indsigter om ledelse, strategi, salg og marketing, som stadig rammer plet. I webinaret tager vi udgangspunkt i konkrete scener fra serien og kobler dem til udfordringer, mange står i i dag: At skabe tillid både blandt medarbejdere og potentielle kunder, at skille sig ud fra konkurrenterne i en hård branche og at træffe vigtige beslutninger under pres og i usikre tider. Formålet er selvfølgelig ikke nostalgi for nostalgiens skyld, men at omsætte Matadors univers til tanker og handlinger, der kan gøre virksomheden stærkere både indadtil og udadtil. For jo, verden har ændret sig, siden Mads Skjern stod af toget i Korsbæk, men mange principper gælder stadig.

Breakthrough products can build a brand, but they also invite fast followers. In this webinar, we explore the shift from product-led advantage to marketing-led advantage and what it means for innovation teams: If competitors can match the core experience, the advantage shifts to marketing-led strength: Sharper positioning, stronger messaging and a go-to-market engine competitors struggle to copy.

What the webinar covers:

• How fast followers change the rules and why “keep innovating” is only part of the answer
• How to build marketing-led strength through sharper positioning, stronger messaging and better go-to-market execution
• How to align product and marketing so story and experience reinforce each other, using AI without increasing sameness

Why this matters:

• Helps protect value when competitors can match your features and price-position fast
• Improves go-to-market by turning marketing into a continuous feedback loop, not a one-off launch
• Reduces wasted effort by clarifying how product, marketing and sales work together