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What if customers helped you develop your next great product, not just tell you what's wrong and evaluate your suggestions?

Most innovation processes survey, score, and test customers, but rarely invite them into ideation workshops and concept testing as collaborators. And no, your loudest customers or even ‘lead users’ are not always the best to invite. Go with those who can help you spread your innovation when it launches.

Date

October 1, 2026

Time

08.35 - 09.00 CET

Language

English