Insights
Insights and inspiration you can act on
Here you’ll find a selection of what we know and how we think. Some of it springs from research, much of it from experience and all of it is practical and ready to use.
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Read our whitepapers and books
Santa, we need change!
“Santa, We Need Change!” is an entertaining and inspiring business fable about creating successful change. The fable takes place at the North Pole Village where the entire concept of Christmas is in much more trouble than Santa Claus cares to admit. At first he is in denial due to complacency. Then he chooses what he considers an easy solution. Not until the very last moment does he finally show the necessary leadership skills to pull together the organization to make the long overdue changes. Does this sound familiar? Read “Santa, we need change!” and get down-to-earth advice on creating successful change – and get a good laugh too.
You survived – now think like a loser!
Recession is over and your company made it through the crisis. Great. Your services are most likely better today, and your organization is probably more efficient. That’s great too. But don’t forget that the same applies to your competitors. It is only the good companies that are left – the bad ones went bankrupt. Consequently, competition today is tougher than before so do not feel like a winner. Complacency can kill you.
Read this whitepaper and understand that it is now – while your competitors go back to “business as usual” – that you have to think like a loser to end up as the winner.
Mission to Mars
If you don’t dream you die. Correction: You’re already dead! Avoid that by doing something bold. You need to dream big otherwise you risk being run over by your competitors so head for Mars to conquer an untapped market with no competitors. Traditional fights for market shares are not fruitful anymore, but don’t look for a blue ocean – aim for the red planet instead. What is your Mars? And how do you get there?
Read this whitepaper and find a way for you to not only dream big, but also making your dreams come true. It’s easier than you think.
Reaching higher than the Alps
The University of St. Gallen have analyzed almost 300 successful companies and their underlying business models. Based on that they have built a systematic approach for creating new and innovative business models. They call this tool “The Business Model Navigator.”
Read this whitepaper to get an understanding of how you can innovate your business model – the Swiss way.
The race is on – are you in it to win it?
Coronavirus, our time’s “Black Swan” event, has already fundamentally changed the world and in many cases, businesses have pushed the brakes. But what now? Isn’t it time to once again fire on all cylinders to ensure that your competitors stay in your rear-view mirror?
Read this whitepaper to read how to use racing analogies, strategies, and tactics in your business to end up stronger on the other side of crises.
Join our insight packed live webinars and leave with practical ideas you can use right away
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AI here, there and everywhere: Don't force AI into everything, start with the job-to-be-done
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AI can create real value, or it can become an expensive detour. In this webinar, we use Jobs-to-be-done thinking to cut through AI hype and clarify if AI strengthens a concept, or if it simply adds complexity without value. We start with what customers want to achieve and what gets in the way, then decide whether AI belongs in the solution and if so how.
What the webinar covers:
- How to map job steps, clarify customers’ desired outcomes and identify what hinders progress
- How to define concept value propositions where AI may play a role, then pressure-test key assumptions early
- How to spot feature-first thinking before it is too late: Vague pain points, unclear target group, fuzzy concepts
Why this matters:
- Keeps innovation grounded in customer reality rather than technology hype
- Improves prioritisation by focusing on AI initiatives that can be validated and trusted
- Reduces wasted effort on smart-sounding features that do not improve outcomes
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It’s great that you have a mission, but you also need true believers!
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Your mission may shape your roadmap, but innovative ideas often fizzle out without a dedicated team behind them. Intelligent user insights can not only align everyone but also spark the genuine enthusiasm that drives innovation forward.
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From concept to cart: Customer feedback that raises your odds on shelf!
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Great ideas are easy; successful launches are hard. In this webinar, Brice Le Roy, one of Europe’s leading food & beverage innovation experts, maps the biggest pitfalls between concept and shelf and shows how to avoid them. You’ll learn to run a rapid, rigorous customer feedback loop that pressure-tests leap-of-faith assumptions (LOFA) early using MVPs and minimum lovable products to learn fast. In-context taste and pack tests ensure only concepts that demonstrate product–market fit advance raising your odds on shelf.
What the webinar covers:
- How to define LOFA and design MVP/Minimum Lovable Product experiments that prove or kill assumptions fast.
- The importance of getting consumers’ gut reaction (like/don’t like) followed by a more thoughtful evaluation.
- From signals to decisions: Kill/merge/pivot with confidence, and turn proof into a buyer-ready sell-in story.
- Fast evidence, not opinions, to de-bias decisions: In-context validation of demand before you develop.
Why this matters:
- Cuts risk and spend by killing weak concepts early and focusing resources on (optimized) winners.
- Raises on-shelf odds by sharpening proposition, claim, price, and pack with real consumer evidence.
- Aligns marketing, R&D, sales and business development around clear criteria accelerating successful launch.
Who should attend:
- Innovation, category, and brand leaders seeking clearer direction for new products.
- Insights, CX, and strategy teams looking to anchor roadmaps in consumer reality.
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Ideation that moves: Borrow, build and beat the re-invented wheel
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Great food & beverage innovation starts with consumer empathy. You need to “earn your right to ideate” by truly understanding jobs, pains and contexts because product ideation is solution ideation. In this webinar, you will, among other things, learn from Brice Le Roy, one of Europe’s leading food & beverage innovation experts, how to turn deep empathy into fast, high-quality solution generation: borrow with pride from tech, fashion, and travel; use AI as an ideation co-pilot to supercharge classics like forced connections; and pressure-test early with low-cost signals so you pivot before it gets expensive.
What the webinar covers:
- How to look outside your category to borrow smarter ways of turning consumer pains into great new concepts.
- A practical blueprint for high-energy (online) ideation sessions that get multifunctional teams creating together with real momentum.
- How to boost classic exercises with AI (e.g., “forced connections”) to spark fresher innovation territories and increase idea volume.
- Using Doblin’s 10 types of innovation to stretch thinking beyond product features into business model, channel, service, and brand plays.
Why this matters:
- Stepping outside food & beverage reduces blind spots and helps you avoid reinventing the wheel.
- Systematic clustering and pain-based scoring turn “idea piles” into a clear, “pre-tested” idea shortlist.
- AI, used well, accelerates both breadth and depth of concept ideas without sacrificing originality.
Who should attend:
- Innovation, category, and brand leaders seeking clearer direction for new products.
- Insights, CX, and strategy teams looking to anchor roadmaps in consumer reality.
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Do you need better products or just a stronger value proposition?
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Is product improvement the key to growth, or could a sharper value proposition deliver bigger impact? You need to evaluate market fit and identify your competitive advantage – and then communicate your value proposition in the most compelling way.
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From pains to possibilities: How jobs-to-be-done spark winning F&B innovation!
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Sure, products must taste great, but the winners also solve real-world consumer problems, frustrations, and challenges. In this webinar, we’ll share clear, actionable insights from our six-country study of 2,540 consumers across Northern Europe and show how the top “pains” can unlock breakthrough food & beverage innovations. As part of the presentation, Brice Le Roy, one of Europe’s leading food & beverage innovation experts, will react to the findings and translate them into practical next steps for innovation teams.
What the webinar covers:
- A data-driven picture of the everyday frictions consumers face in food & beverage from small annoyances to deal-breakers.
- How to distinguish surface complaints from underlying jobs-to-be-done that actually drive choice.
- How to use “How might we …” framing to turn consumer pains into an opportunity landscape ready for ideation.
- Concrete examples of how to connect consumer pains to product, pack, and experience improvements.
Why this matters:
- Focusing on problems first reduces guesswork, shortens iteration cycles, and raises the hit rate of launches.
- Pain-led innovation helps you prioritize resources toward solutions consumers will notice, value, and repurchase.
- Teams align faster when they share a common, evidence-based language for “what to solve” and “why now.”
Who should attend:
- Innovation, category, and brand leaders seeking clearer direction for new products.
- Insights, CX, and strategy teams looking to anchor roadmaps in consumer reality.
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You need to tame ‘feature creep’ — in many cases less is indeed more!
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It might be tempting, but overloading products with too many features can confuse users and drive up costs. Discover how to identify what really drives customer value so you can focus on this – before someone else does.
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If the only tool you have is a hammer everything looks like a nail!
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Stop relying on the same outdated approaches. Discover how diverse frameworks and new perspectives spark fresh thinking, and why choosing the right method at the right time accelerates your innovation.
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Know what matters to your customers and outsmart your competitors!
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Getting inside your customers’ heads to understand what they truly value is the quickest path to beating the competition. Gain an edge by asking the critical questions your competitors ignore—and leave your rivals behind.
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So, what are your customers really willing to pay?
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Getting the price right is essential to attracting customers while protecting your profit margin, but pricing can be a tricky balancing act. If you don’t find that “sweet spot” between perceived value and affordability, even the best offering can fall flat. Unfortunately, many businesses leave money on the table or alienate potential buyers by relying on guesswork.
Have you ever sold a product or service and wondered if you priced it too high or too low? If so, you’re not alone. Join this webinar to discover how a structured approach to pricing can reveal hidden opportunities and keep your customers coming back for more.
During this webinar, we’ll explore:
- How to pinpoint the value customers truly care about and to what extent
- How to use price sensitivity to optimize both revenue and profit
- How to respond intelligently to competitive pricing so you can stay profitable
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Even with a great product, the customer experience can suck!
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Let’s face it: a great product is, in many cases, just a ‘licence to compete’ because your competitors’ products aren’t too bad either. So why would a potential new customer buy from you if your product is not significantly better than your competitors’? Great service and support could be one reason, and so could providing your customers with an excellent customer experience.
Unfortunately, providing an excellent customer experience is often neglected in the hunt for a competitive edge, which is a shame. Ask yourself: does your great product sometimes leave your customers feeling frustrated? Whether your answer is yes or no, join this webinar to explore how even the best product design and functionality can unravel when the customer experience is overlooked—and learn how to spot and fix your weaknesses.
During this webinar, we’ll explore:
- How to apply innovative thinking to every customer touchpoint to make sure you are remembered
- How to use “structured creativity” to design surprising and delightful interactions that set you apart
- How to proactively learn from mistakes to design new ways of exceeding your customers’ expectations
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Is product/market fit really ‘The Only Thing That Matters’?
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We’ve all heard it: “Focus on product/market fit!” But is that really everything? Learn where product/market fit falls in the bigger innovation picture, and uncover what else you must nail to launch winning solutions.