About Lindberg International

Our target clients are medium to large business-to-business companies with a high export share. We supply them with a unique combination of global market research and down-to-earth sales and marketing advice. We handle all projects ourselves, and so have both salaried and freelance employees from more than 20 different countries.

Market research and advice


Since the founding of the company in 1995, we have completed more than 1,100 projects worldwide. We provide our clients with two things: global market research and down-to-earth sales and marketing advice. We call our approach “Knowledge for Sale(s)” because we help our clients to improve their sales with the aid of the knowledge we gather from our market research and/or relate via our recommendations. Whilst this may sound simple, it is actually a unique concept which is only possible because of our strong combination of talented market researchers and experienced sales and marketing people.

What is it that you want to know?


We can help you, and your business, if you are looking for hard facts about your clients, prospective clients, competitors, industry, markets and products. For example, this could involve facts concerning: 


• How large your target market is


• Your understanding of your clients

• Your competitors' weaknesses


• How well your marketing and/or advertising works


• How well your sales organisation functions

• Which prospective markets are the most attractive

• Which distribution channels are preferable

• What to expect in the future

• How  best to segment the market


• Where the biggest potential lies


• As well as a great number of other problems

And you can be sure that our reports will not just gather dust on a shelf. They are clearly set out and easy to understand and use. We have our clients' word for that.

What is it that you want done?


In addition to providing sound market knowledge, we can also help you to increase your results. For example, this could be regarding:

• Selection of and movement into new markets


• New initiatives within existing markets


• Branding and advertising strategies

• Pricing

• Innovation and development of new products

• Adjustments to current product portfolios 


• Business plans for specific areas within your organisation


• Implementation of sales support systems


• Optimisation of your sales management


• Training of sales and marketing staff

Our overriding advantage, is that to be a consultant for Lindberg International, one must have previously worked in our target group. All our consultants have a high level of education, but the most important thing is the experience they have of the tough life in your shoes. This fact enhances the validity of our solutions.

The whole world is our workplace


To us, the location of any project is never a barrier. At our head office in Århus we have employees from more than 20 different countries – a peerless achievement. By carrying out each assignment with our own people, we can both ensure a high level of quality throughout the countries we work with and at the same time reduce overhead costs: only Lindberg International, neither partners nor sister companies earn anything from the work we do. As for the savings? We leave them to our clients, allowing them a better and cheaper solution. Contact Lindberg International